Alejandra Rodriguez is a leader and advocate in the health and beauty space. She was motivated by her own healing journey and began searching for methods and products that would lead to a new and better way of living for herself and the planet.

Inspired by the functional, nutritional, and medicinal benefits of mushrooms, she co-founded Shroomboom to pursue her conviction about their expansive potential in promoting mental and physical well-being.

A native of Monterrey, Mexico, She left her hometown 12 years ago to move to London, where she lived for 8 years and in 2017, she moved to LA. Alejandra studied Business Management and has worked in PR & Consulting.