One of the largest challenges the functional mushroom space is facing is overcoming the consumer education gap. For many, when they hear the word “mushrooms”, they will likely think of the ones you cook with or the ones your hallucinate from. How can the industry shrink this knowledge gap and share the real-world healing potential this ingredient can offer to those who might benefit? To answer that question, look no further than the cannabis industry. In this presentation, hear how one of the most successful cannabis brands was able to overcome the consumer eductation gap, deliver a brand-consistent product and achieve scalable growth.