A byproduct of the pandemic, more Americans continue to focus on personal health and wellness, so the opportunity for functional mushrooms is significant - and the capital markets have noticed. According to a variety of reports, the functional mushroom market size is expected to exceed $21BNUS and is expected to expand at a compound annual growth rate (CAGR) of 9.5% from through 2028. The big question remains how this type of growth can be achieved. To better understand the strategic and tactical approaches that could bear the most fruit, we turn to industry experts that have navigated the mushroom industry for decades.