Holly E. Johnson Ph.D.

Chief Science Officer
American Herbal Products Association (AHPA)

All Sessions by Holly E. Johnson Ph.D.

9:15 am - 9:45 am
Colorado Convention Center

Extraction, Testing and Measurement: Opportunities and Challenges for Industry Driven Standardization

Industry standardization can help accelerate the growth and reputation of the products and services delivered by an entire ecosystem. Look no further than what the standardization of USB cables did for the electronics industry as evidence, but when it comes to a product that grows naturally, and subject to a number of variables, how can an industry adopt universal standards for extraction, testing and measurement in a fair and effective manner? Also, are there any negative consequences to adopting standardizations that needs to be addressed by the industry? These types of conversations are not only vital to the growth of the functional mushroom industry, but can help ensure the entire sector is “lifted up” with a rising tide that considers fairness, opportunity and efficiency as key benchmarks.