Colorado Convention Center

Growing Out of The Muck - Applying World Class Marketing To a Nascent Category

Every mushroom product is a consumer brand - no different than the shoes you’re wearing, the soap you use at home or the type of computer or tablet you’re using to take notes today. So while functional mushrooms are indeed rather different than a laptop or running sneakers, building a powerful brand that can attract customers, maintain loyalty and create a powerful consumer base are commonalities all consumer packaged goods brands share. What are some best practices from those have built or worked with successful brands that can be used in this environment, and how can you minimize the mistakes and maximize the successes to create the next, big functional mushroom brand?