Dr. Anna Sitkoff

Naturopathic Physician, Co-Founder and Chief Science Officer
Lucidum Medicinals

All Sessions by Dr. Anna Sitkoff

1:45 pm - 2:30 pm
Colorado Convention Center

Stop Reinventing the Wheel! What Can the Botanicals Sector Teach Us About the Future of Functional Mushrooms: Adulteration, Labeling Issues, Quality Assurance

Over the past few decades, the business of botanicals and herbs has seen substantial growth in the US as consumers became more aware of their benefits and were open to trying “alternative” treatments. The growth of this sector, and how it navigated adversity and opportunity, might provide a strong blueprint for the functional mushroom sector as it continues to emerge and penetrate the consumer base.