Bill Chioffi

Chief Strategy and Innovation Officer

All Sessions by Bill Chioffi

1:45 pm - 2:30 pm
Colorado Convention Center

Stop Reinventing the Wheel! What Can the Botanicals Sector Teach Us About the Future of Functional Mushrooms: Adulteration, Labeling Issues, Quality Assurance

Over the past few decades, the business of botanicals and herbs has seen substantial growth in the US as consumers became more aware of their benefits and were open to trying “alternative” treatments. The growth of this sector, and how it navigated adversity and opportunity, might provide a strong blueprint for the functional mushroom sector as it continues to emerge and penetrate the consumer base.